On Friday 26th of January 2018, we’ll launch our third round of Crowd Funding. ‘Funding III’ will raise what we need to nimbly grow our expanding Taproom business from 3 to 8 sites by the end of 2019.
Hop Stuff Brewery was born from the crowd. It all started with the first found round in 2013 and we’ve since gone on to employ over 50 people, open 2 bars, expand into a new 65hl brewhouse and now setting our eye on a bigger Taproom network than ever before.
Like the 3rd chapter of any great trilogy, Funding III is a huge step. Originally the Brewery planned 4 Taprooms, but the announcement of Taproom SE8 in Deptford and planning the 3rd in Kent created such a buzz that we’re keen to triple down and expand it. The Taprooms allow us to sling our arm around everyday folk to experience Hop Stuff, great local beer, and wicked pizza in a warm and welcoming environment. We encourage people to kick up their feet, dig into messy indulgent food, and ease into the world of craft beer – which is perhaps not-so-friendly at times. We’re proud to say this approach has served us well.
The other fact of the matter is that revenue forecasts are way up on previous predictions. After the second round of crowd funding in 2016 and a successful 2017, we’re forecasting £4.6m for 2018 and £11.1m in 2019. These forecasts make the Brewery’s growth amongst some of the more ambitious in a booming industry. As with the Taprooms, we reckon the driving force of this growth is in making craft beer more approachable to everyday people. I speak to friends who feel alienated or nervous navigating beer menus or packaging, so we want Hop Stuff beer to make the complicated simple, turn intimidating into welcoming, and open the floodgates into delicious beer.
So here goes Funding III.
The Crowdfunding opens via Crowdcube from 12pm Friday the 26th on: www.crowdcube.com/hopstuff. We expect to fund quickly with over £300,000 already raised. There is a little wiggle room though. We have set an upper fund limit of £800,000 so this would make Funding III our largest raise to date, and hopefully secure our spot as one of the biggest independent craft brewers in the U.K.